Products from HAAN

HAAN is a life project of Eric Armengou and Hugo Rovira, which began as an idea in 2017 and was realized in Barcelona in 2018. The two managing directors were already very successful in the fashion business when they decided to make the leap from fashion to skin care in order to shake up the market with a business model that combines economic and social aspects. Their claim defines a social commitment in an outdated industry that has lost sight of people and their environment. Thus, Eric and Hugo conceived an innovative approach to the cosmetics industry and specialized their activities in raising awareness of water crises and their elimination. HAAN supports well construction projects in Africa with 20% of its profits. In this way, well designed and innovative skin care products are combined with social change in developing countries. In this context, the brand belongs to a generation of modern entrepreneurs who want to build a better future for the planet and mankind, according to the motto to be part of the game but also part of the solution. HAAN puts social commitment to the fore by raising awareness for people and our planet despite economic benefits. Ready for care, ready for change - Turning care around.