Fischersund

Founded in 2017, Fischersund is a family-run perfumery and art collective that harnesses the creative expression of siblings Jónsi (of acclaimed post-rock band Sigur Rós and self-taught nose), Lilja, lngibjörg, Sigurrós, and their partners Sindri and Kjartan Holm. The brand ID is brought to life at the flagship shop located in downtown Reykjavík (Fischersund 3), through artisan fragrances, tailor-made music and ethereal visual and fine arts. Having moved next door to each other in the 70s, brothers Birgir and Hreiðar wanted to make their kids crazy ideas become reality, incorporating each of their hobbies and interests in this family-based business. Focussing especially on the connection of music and scent, Fischersund explores the elusiveness of both sense of smell and sense of sound, joining their inexplicable powerful and immediate impact, summoning emotions and taking you on a journey. Hand-crafted perfume making is at the brand's core using high-quality Icelandic oils, hand-poured and sustainably packaged in Iceland. As scent and sound awaken memories as well as tell stories, each perfume transports through a harmonious composition of nostalgia, poetry, and music. Fischersund sells fragrance products inspired by the clean, unique nature of Iceland using herbs and oils harvested in the Icelandic wild via the most environmentally friendly solutions and materials for the modern lifestyle.