Hinoki Shower – Eau de Parfum – 50ml

Borntostandout is a perfume brand from Seoul founded by Jun Lim in 2022. Their message is clear: insanity is relative and who sets the norm? They believe in giving everyone a chance to get a little dirty and prefer to fail with uniqueness rather than succeed with imitation. Borntostandout creates unique fragrances that are made from a combination of natural absolutes, exotic spices, and safe synthetics. While they prioritize natural plant-derived ingredients, they use synthetics to replace animal-derived products, plant products with sustainability concerns, and plant essential oils with toxic allergens. The brand takes inspiration from the belief that everyone has the right to express themselves freely, without conforming to societal norms. They want to help people stand out from the crowd and embrace their individuality, without fear of judgment or criticism. They believe it is better to be absolutely ridiculous than absolutely boring, and they embrace a gender-less future and a crazy, messy, beautiful life. Borntostandout's perfumes are designed to be daring and unconventional, just like their philosophy. They're perfect for anyone who wants to make a statement and stand out in a crowd. With their unique blends, these perfumes are sure to leave a lasting impression on anyone who wears or smell them.