Smudge – Eau de Parfum – 50ml

Offer199,00 € (3.980,00 €/l)

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Smudge is the liquid version of an incense stick and a journey into history. It reveals a mystical blend of herbs and resins, which finds its origin in the top and heart notes. A clash akin to the creation of this incredibly unique scent. The cleansing and enlightening properties of patchouli and Canadian balsam ground, creating a rounded, protective, and simultaneously mystical interplay of fragrance notes. Smudge is the perfect companion for the seeker, the gypsy, the wild and free souls who run with the wolves. A search and finding of spiritual peace and a higher consciousness. This perfume contains 100% natural essential oils and/or naturally derived raw materials.


Top notes: Atlantic Cedar, Incense, Sichuan Pepper Heart notes: Clary Sage, Juniper, Tonka Bean Base notes: Labdanum, Patchouli, Canadian Balsam, Sandalwood, Styrax

Behind the Fragrance

When Heretic founder Douglas Little first moved to New York City, he felt the need to develop a powerful potion to clear away the intense and sometimes overwhelming energy often synonymous with urban life. Driven by a desire to also connect with his Scotch-Irish heritage, he naturally sought inspiration from the protecting and purifying rite of Druidic saining, where juniper is burned to generate an aromatic and healing smoke. But rather than setting a branch ablaze inside his apartment, he decided to put his perfumer skills to the test and develop a fragrance that explores and celebrates the use of smoke that has been shared by so many cultures across millennia to clear energy.

This fragrance was first created for Douglas’ personal use, but now available for all Heretic fragrance fans who want to immerse themselves in this ancient practice. Having tapped into his extensive knowledge of the healing properties of plants, the fresh sappy notes from the juniper is accompanied by rich, balsamic sandalwood, sweet and spicy patchouli, warming clary sage as well as the complex but comforting vanilla and tobacco notes from the tonka bean. Together, these compounds co-mingle into a powerful elixir which will imbue a sense of grounded wellbeing and clarity to whoever chooses to envelop themselves in this intoxicating scent.

The wearer might also be interested to know that there is now an increasing body of scientific evidence backing up the efficacy of these ancient rites. For example, juniper, whose medical application dates back as far as 1550 B.C. and has been celebrated not only by the Druids but Ayurvedic and Egyptian healers alike, is now proven to have strong antiviral, antibacterial and antifungal properties. Similarly, sandalwood is shown to relieve anxiety, promote healthier sleep and even improve blood oxygen saturation and stabilize our breathing rate. Continuing this tradition of harnessing the power of plants is at the very heart of Heretic, and to us, Smudge is the perfect expression of how scent can connect us with ancient traditions and knowledge to help us cleanse, purify and heal, naturally.

Fragrance Family
  • Spicy
  • Woody-Smoky
Dominating fragrance note

  • Incense
Fragrance Vibe
  • Edgy
Perfumer
  • Douglas Little

Heretic Parfum

HER•E•TIC. /’here,ətik/, noun: Someone who does not conform to the established ideals or opinions of the masses. Heretic is here to disrupt the status quo and for all those who seek something different. Since the founding of Heretic in 2015 in L.A., Douglas Little has carved out a niche for his modern and extraordinary collection of unisex fragrances. As the only child of professional photographers, Douglas began developing his sense of smell at preschool age and earned a dollar every time he correctly identified the scent of lavender and other plants. Years later, when Douglas realized that a transformation was taking place everywhere - GMOs in food, parabens in creams, and aluminum in deodorants being banned, while the fragrance industry remains hidden - he wanted to create something different: a perfume company that is authentic, sustainable, and radically transparent - who they are, what they make, and how they make it. Douglas sees a unique beauty in natural elements and plants that cannot be replicated. While other companies hide toxic or synthetic substances under the words 'fragrance' or 'perfume', Heretic is more than proud to openly and fully disclose their ingredients. But it’s not just about the 'clean' aspect, the botanical elements, or the scent profiles of the perfumes, but also about the holistic aspects. Douglas describes nature as wild, provocative, sensual, spiritual, cheerful, and passionate. It has a strong therapeutic effect, expressed through its combination of conventional perfumery and the Ayurvedic, healing, and aromatherapeutic properties of natural extracts in its creations. Thus, Heretic creates real, functional fragrances in their own way, because conformity is boring and fragrances should never be boring. Heretic is gender-neutral, vegan & cruelty-free.

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