The Nose wanted to create something that speaks of the lack of eloquence. While creating, he was inspired by the brutalism movement and a character from Italian history – Marcus Junius Brutus, Roman senator who was mainly known for his lack of expressive rhetoric. He wasn’t a conversationalist, he was precise, sharp, direct and brutal. Once decided, he did never change his mind.
Brutality never engages into negotiations, neither accepts any compromises.
Nature is brutal and only the fittest survive, it is the Darwinian evolutionary theory as a way of describing the mechanism of natural selection. The biological concept of fitness is defined as reproductive success.

From the concept and olfactory point of view, Alessandro wanted to create something controversial. Just as the nature that can be brutal from one side, it can be perfectly balanced and beautiful from another. This is a fragrance that on the contrary to it’s name, Brutus, is very elegant, polished and subtle, it captures the link between the attraction and repulsion, between the name and the scent itself. Brutus takes the moment and doesn’t change, it is the meaningful moment of life. It is the essence of life signifying that every life is a matter of one single moment, the moment when one realizes the true nature of himself and who he really is.

PACKAGING LEADS TO EXPLORE MORE
All Orto Parisi fragrances are hidden in a box that opens up into a metropolis and reveals an infinite hole of the center. Brutus floats in a glass flask with a tumbled copper metal cap with an inlaid nutwood. Labelled by ‘savile row tweed paper’ with a very fine herringbone structure.

KEY ASPECTS OF ORTO PARISI

FRESHNESS vs STENCH
ATTRACTION vs REPULSION
Two notes present in every fragrance are ‘PISSE DE CHEVAL’ and ‘BOYA BUTTER’.
Boya butter is the butter of precious agarwood, which is formed in the heartwood of aquilaria trees when they become infected by certain type of mould. Prior the infection the heartwood is odourless, light and pale, while after the infection it becomes dark and starts producing a very aromatic resin called agar, also known as oud. First-grade agarwood is one of the most expensive natural raw materials in the world. The odour of agarwood is complex and enchanting with almost no existing analogues. 
So-called ‘pisse de cheval’ is p-Cresol, an organic compound that is produced by bacterial fermentation of protein in the human bodies and is excreted in the feces and urine. It is also a constituent of tobacco smoke and a component of human sweat that is attractive to female mosquitoes. In the collection of Orto Parisi, p-Cresol plays a part by creating repulsive and attractive notes, since it is a major component in pig odor and a present odor during musth in male elephants. This compound is one of the very few that plays the role in attracting the orchid bee and has been widely used to capture and study the species. An off-putting captive that awakens the hidden smell of the soul. These very well-hidden, two base elements in use represent the contradictory of attraction and repulsion in a balanced combination with other raw materials.
They invite the sniffer on an infinite real life smell trip.

Made in: Italy

Packaging: Glass spray bottle

Ingredients: Alcohol Denat., Aqua (water), Parfum (fragrance), Trans-2-hexenal, Perillaldehyde, Benzyl Benzoate, 1-octen-3-yl Acetate, Farnesol, Eugenol, Citral, Benzyl Alcohol, Geraniol, Citronellols, Coumarin, Limonene, Hydroxycitronellal, Linalool, Alpha-Isomethyl Ionone, BHT, Benzophenone, C.I. 19140, C.I. 14700. 80% vol. Alcohol