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Refine your daily oral hygiene routine with Selahatin´s luxurious aroma range of vegan whitening toothpaste, made to escape reality, forget about all the everyday stressors for just a moment, and be taken away to a magical fantasy place. This toothpaste helps preserve the natural whiteness of your teeth with four different whitening agents, while still being gentle and enough for daily use. Betaine relieves dry mouth and an extract of the antioxidant-rich edelweiss has a regenerating effect on the gums. Vetted by The Swedish Dental Association and containing 1100 ppm sodium fluoride, this toothpaste will leave your teeth pearly white and healthy.
Quiet as the first snow – silent as a people. Shaped by the tyranny of its northern latitude, Snowfall pays homage to a people – Swedes – whose lives are lived half in darkness, half in light. A spirit tamed by six months of darkness but unleashed with the creative fruits born out of wintertime introspection. Snowfall´s calm and subtle character with notes of peppermint, sweet mint and menthol brings a meditative ritual as soothing as watching white flakes swaying from the nighttime sky. A fresh coat of snow tempers the soundscape – silence as deafening as empty streets, and cars and traffic lights in deep sleep. It´s time for a moment of reflection.
Notes: Peppermint, Sweet Mint, Menthol
Suitable for: All skin types; we do not recommend using whitening toothpaste on children under 12 years old
To be used as: Whitening toothpaste
Founded 2016 by Kristoffer Vural, Selahatin was born from a crisis. Before the age of 30, he suffered a stroke that left him paralysed and hospitalized for a year. The stroke made his senses more responsive to scent and taste, while also highlighting the importance of everyday rituals. It made him realize that the small things in life had a profound effect on his wellbeing which in turn made him desperate for products which he could emotionally connect with, and provide him a sense of escapism. And born was Selahatin – the future of oral luxury...more