Selahatin Whitening Toothpaste 65ml – Escapist
Selahatin Whitening Toothpaste 65ml – Escapist
Selahatin Whitening Toothpaste 65ml – Escapist

"Escapist is the essence of Selahatin. I want people to use Selahatin and forget about reality and whatever everyday stuff's going on and be taken to this magical fantasy place for a moment. To me, that’s what Escapist represents." – Kristoffer Vural, founder

Hydrated silica acts as a gentle abrasive to help to remove plaque and other particles from your teeth when brushing. Besides aiding in the removal of plaque and food particles, abrasives like hydrated silica can also help to remove stains, which makes them useful as whitening agents in toothpastes as well. In addition to removing particles and minimizing stains on teeth, hydrated silica can also act as a thickening agent to help form the toothpaste's consistency. Mineralised hydroxyapatite is a non-toxic and biocompatible alternative to flouride that provides proactive care for sensitive teeth. In fact, studies show that hydroxyapatite toothpaste is just as good, with the added benefit of helping with dental hypersensitivity. It is a form of calcium that makes up 97% of your enamel and nearly 70% of your tooth dentin. Hydroxyapatite is absorbed by the teeth and fills the enamel fissures caused by demineralization. This leads to benefits such as reduced tooth sensitivity and pain relief, less risk of cavities as well as remineralized and repaired teeth. In comparison to fluoride, hydroxyapatite works by remineralizing enamel from within, reaching the innermost part of a dental cavity, and bonding to proteins such as bacteria when brushing your teeth, tackling plaque. Sodium bicarbonate has low abrasivity, while effectively removing plaque biofilm, decreasing incidence of bleeding and inflamed gingiva, and effectively whitening teeth, especially stains caused by food and drink. It penetrates the plaque layer, disrupting the sticky polysaccharide matrix and loosening the structural integrity of the biofilm, enhancing the physical removal of plaque. The natural amino acid betaine moisturizes and nourishes while anti-inflammatory limonene from citrus fruit and antioxidant edelweiss extract boosts bacterial balance and maintains healthy gums.

Flavor: Slightly sweet orange with fresh peppermint and delicate cinnamon

Feel: Refreshed, clean, well cared for

Texture: A smooth, white cream

Dosage: About a pea-sized amount

How-to-use: Apply two to three times a day for two to three minutes maximum. We recommend not to eat or drink for 30 minutes after application. Do not swallow or use the toothpaste if have a known hypersensitivity or allergy to one or more ingredients.

Made in: Switzerland

Packaging: Aluminum tube

Ingredients: Aqua/[water], Sorbitol, Hydrated Silica, Ci 77891/[titanium Dioxide], Sodium Lauryl Sulfate, Betaine, Sodium Bicarbonate, Cellulose Gum, Peg-12, Aroma/[flavor], Dicalcium Phosphate Dihydrate, Limonene, Sodium Fluoride, Glycerin, Sodium Saccharin, Hydroxyapatite, Synthetic Fluorphlogopite, Methylparaben, Potassium Chloride, Citrus Paradisi Peel Oil/[citrus Paradisi (Grapefruit) Peel Oil], Citrus Aurantium Amara Peel Oil/[citrus Aurantium Amara (Bitter Orange) Peel Oil], Leontopodium Alpinum Extract, Tin Oxide.

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Whitening Toothpaste 65ml – Escapist

€21.90 * / 0.065 l
(€336.92 / 1 l)

Prices incl. VAT plus shipping costs

In stock
Delivery within 1–3 Days

Available in Store

  • Less waste
  • Vegan
  • Travel-size

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Refine your daily oral hygiene routine with Selahatin´s luxurious aroma range of vegan whitening toothpaste, made to escape reality, forget about all the everyday stressors for just a moment, and be taken away to a magical fantasy place. This toothpaste helps preserve the natural whiteness of your teeth with four different whitening agents, while still being gentle and enough for daily use. Betaine relieves dry mouth and an extract of the antioxidant-rich edelweiss has a regenerating effect on the gums. Vetted by The Swedish Dental Association and containing 1100 ppm sodium fluoride, this toothpaste will leave your teeth pearly white and healthy.
Reality is the state of things as they exist, fantasy is an idealistic notion of them – Escapist represents a more perfect union between the ordinary and the extraordinary. It blends delicate but vivid cinnamon with lush almond, opulent grapefruit, pulpy bitter orange and sun-kissed oranges with wintergreen peppermint.

There is also a matching toothpaste and mouthwash in this flavour.

Notes: Bitter Orange, Grapefruit, Almond, Cinnamon, Orange, Peppermint

Suitable for: We do not recommend using whitening toothpaste on children under 12 years old

To be used as: Whitening toothpaste

Gegründet: 2016
Herkunft: Schweden

Founded 2016 by Kristoffer Vural, Selahatin was born from a crisis. Before the age of 30, he suffered a stroke that left him paralysed and hospitalized for a year. The stroke made his senses more responsive to scent and taste, while also highlighting the importance of everyday rituals. It made him realize that the small things in life had a profound effect on his wellbeing which in turn made him desperate for products which he could emotionally connect with, and provide him a sense of escapism. And born was Selahatin – the future of oral luxury...more

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