27 87

27 87

27 87 is more than just a fragrance label – it’s the self-expression of a generation. The compositions are clear, unexpected, and refreshingly unpretentious. These scents don’t smell like the past – they embody the now. A world where people show who they are without compromise.

27 87 Perfume: No Scent Like the Present

When Berlin-based artist Romy Kowalewski launched her own fragrance line in Barcelona in 2016, one thing was certain: this wouldn’t be just another fleeting trend. Named after her birth date, 27 87 sees itself as an olfactory portrait of a misunderstood generation – one that doesn’t want to be boxed in, but wants to shape, explore, evolve. And that’s exactly the spirit the brand captures.

Conceived as “artistic perfumery,” 27 87 treats scent as a personal language. Every bottle is an expression of self; every composition, a precise snapshot in time. In collaboration with renowned perfumers like Daniela Andrier and Mark Buxton, 27 87 creates progressive fragrances that reject traditional pyramids in favor of atmosphere, texture, and emotional depth. These are not off-the-shelf perfumes – they’re reflections of those who don’t need conventions to show character.

27 87: Scents on a Blank Canvas

The bottles of 27 87 look like a fresh start: clean lines, monochrome colors – white for the core line, black for exclusive editions. No flourishes, no glam. Just a quiet invitation to immerse yourself in the fragrance. Even the sizes go their own way – 27 ml or 87 ml, named after the brand itself. The result is a duo of mini-artwork and statement piece – instantly recognizable.

What’s inside is just as uncompromising as the design. 27 87 uses vegan, clean formulas, free from anything unnecessary: no parabens, no sulfates, no fillers. The compositions are crafted to unfold over time – layer by layer. Whether it’s smoky oud, crisp aldehydes, or buttery iris – choosing 27 87 means wearing more than a scent. It means expressing a clear sense of self.

FAQ: 27 87 Perfume

Why is the bottle of Genetic Bliss black?
While all other 27 87 perfumes come in minimalist white, Genetic Bliss breaks the mold – housed in deep black to represent the invisible, the instinctive, the personal. It’s a molecular skin scent that merges seamlessly with your body chemistry and smells different on everyone. Akigalawood, a modern, spicy-woody molecule, adds depth and character without being overpowering. Genetic Bliss is a fragrance for those who don’t need to explain their uniqueness – you’ll smell it.

Why is Barcelona the creative headquarters of 27 87 Perfumes?
For Romy Kowalewski, Barcelona is more than just a business location – it’s a creative ecosystem. The city inspires with its balance of urban energy and Mediterranean ease – a duality that’s mirrored in 27 87’s scents. Barcelona is the brand’s universe: production, design, and packaging all take place locally.