Byredo
Creative, sensual, and full of emotion – every spritz from Byredo feels like a work of art. The brand is considered one of the finest in its field and often serves as a gateway into the world of niche perfumery.
Byredo Perfume: An Aesthetic of Cultures
How does an everyday product become pure luxury? Ben Gorham, founder of Byredo, knows the answer. The son of an Indian mother and a Canadian father, he grew up in Toronto, New York, and Stockholm – a true global citizen. After graduating in Fine Arts, a chance meeting with perfumer Pierre Wulff set him on a new path: goodbye painting, hello fragrance. As an industry outsider with an exceptional eye for beauty and precision, Gorham quickly developed a distinct style – carving out a unique space for Byredo in the perfume world.
Byredo: A World of Scent in a Bottle
Each bottle of Byredo fragrance reflects fragments of Ben Gorham’s life – from Canada to Sweden. His Indian heritage adds an ethno-sensual layer to every composition, seamlessly blended with his deep connection to art and lifestyle. The timeless character of his creations is mirrored in the Scandinavian minimalism of the bottle design – clean, understated, and always on point. With this unmistakable aesthetic, Byredo redefines modern luxury and delivers fragrances that truly linger in memory.
