19-69 Nineteen Sixty Nine

The perfume cult brand 19-69 was founded by Swedish artist and product developer Johan Bergelin. A twenty-four-month creative process with artisans in Scandinavia, France, and Italy led to the launch of 5 perfumes in 2017. Each fragrance is inspired by a different era, culture, or backdrop from Africa, Europe, the USA, and Asia. Art, music, trends, and cultures have shaped the fragrances in terms of content, name, and packaging. All fragrances are suitable for any gender and allow individuals to discover beauty across borders. Johan Bergelin: "The name of the brand 19-69 is a very strong statement. The year 1969 represents an era of freedom, tolerance, and counterculture. It is also the year I was born, and my way of putting my heart on my sleeve and saying: This is real. This is who I am."