What is CRA-YON?
CRA-YON is a Swedish fragrance brand founded in 2020 by Christine and Niclas Lydeen. The brand’s mission is to awaken all the sleeping noses of the world and inspire them to discover the difference between a good perfume and a truly great one. The team behind CRA-YON has over 12 years of experience creating award-winning perfumes in the luxury fragrance industry and now aims to modernize quality perfumery with that expertise.
What makes CRA-YON special?
The brand believes that a great perfume shouldn’t be about a famous face or who created it, but about the feeling, the memories, and the radiance it triggers when worn. Our sense of smell is the most powerful of all, directly connected to the part of the brain where emotions are processed – which is why a good scent can not only elevate your mood but also boost your confidence and inner strength.
The goal: to craft fragrances that are interesting and exciting. Because a truly great scent should have the remarkable ability to support and empower you in any situation. The result is a well-curated fragrance wardrobe – tailored to every event on your social calendar. Scents as reliable companions for work, leisure, and love.
That’s why CRA-YON focuses on perfecting the art of perfumery – without compromising on ingredient quality. At the same time, they skip excessive, luxury packaging to make their creations more accessible. The outcome: a sustainable, refined packaging design that doesn’t break the bank.
What do CRA-YON’s fragrances smell like?
CRA-YON’s fragrance palette is rich and varied. It spans from fresh citrus and green notes to woody-spicy compositions and gourmand-sweet accords – ideal for anyone seeking a personal signature scent. Art Life, for instance, blends bright citrus with a woody undertone, while Vanilla CEO offers a modern gourmand profile: sweet, creamy, and kissed with a hint of citrus.
Are CRA-YON’s fragrances vegan and sustainable?
Yes, all CRA-YON fragrances are vegan and cruelty-free, made without animal-derived ingredients or animal testing. The production process emphasizes responsible material sourcing, minimizing environmental impact, and upholding ethical standards.
