Mádara

Mádara is a natural cosmetics brand from Latvia, founded in 2006 by four ambitious women. Paula, Zane, Lotte, and Liene, the founders, rely on the power of local plants and continue to pursue their goal of developing uncompromising skincare based on three pillars – organic ingredients, innovation, and sustainability. Their formulations are based on centuries-old, traditional knowledge of Nordic medicinal plants, which are now being researched in collaboration with doctors to fully harness their healing power down to every root. In their quest to unlock more secrets of nature, scientific validation is a must for each of their ingredients and finished products. They believe that good care goes beneath the skin. Not only to improve appearance but also to feel and act better. Mádara combines skincare with the care of well-being, self-esteem, and ecological footprint. Since the four founders prioritize inner values, they focus on truly effective ingredients, honest promises, eco-friendly packaging, care, passion, and respect, while never losing sight of responsible and sustainable practices.