Selahatin

Selahatin was founded in 2016 by Kristoffer Vural and emerged from a crisis. Before his 30th. birthday, he suffered a stroke that brought him to the hospital for a year and left him paralyzed. The stroke led to a heightened sensitivity to smells and tastes, while he simultaneously recognized the importance of everyday rituals. He realized that the small things in life had a significant impact on his well-being and desperately sought products that he could emotionally connect with and that offered him a sense of refuge. And thus, Selahatin was born – the future of oral luxury, inspired by a partly Nordic, partly Oriental background, blending classic spices with refreshing aromas. With a range of aromatic, handcrafted, vegan toothpastes, mouthwashes, and mouth sprays, the experiences of everyday rituals are elevated. The products developed in collaboration with the leading Swiss oral care manufacturer combine emotion and functionality with high-quality ingredients for a perfect, healthy smile.