d’Annam

d’Annam

The best of Asia, captured in a single flacon. Fragrances that recall places and evoke feelings of calm and joy.

Experience Asia: Fragrances by d’Annam

A journey through different countries of Asia, reflecting not only culture but life itself. d’Annam is a perfume brand based in France, with deep roots in Vietnam. Since 2022, d’Annam has brought together traditional identity and contemporary perfumery. The name “d’Annam” means “from Vietnam.” “An” stands for peace and serenity, while “Nam” refers to Vietnam and recalls the roots of the founder, Nick Hoang.

Those who wear d’Annam perfumes carry facets of individual countries with them. Compositions that smell of rice terraces, teahouses, or traditional festivals and their sweets—not overloaded, but deliberately accentuated. The focus is not on overt exoticism, but on subtle atmospheres: warming, earthy, often spicy, and marked by meditative depth. Base materials such as sandalwood, vetiver, or tea meet floral or green counterpoints, while resinous, smoky, or occasionally salty notes give the fragrances weight and structure.

The brand places great importance on portraying the traditions and everyday life of each country as authentically as possible. For this reason, artists from the respective countries are involved in every collection, helping to translate cultural essence into the flacon in the most genuine way possible.