White Rice – Eau de Parfum – 50ml

Early morning in Hanoi – the city stirs to the sounds of traffic and the steam rising from street kitchens, while elsewhere in Ninh Binh, mist still clings to the rice fields. Two places, united by one quiet constant: the scent of freshly cooked jasmine rice drifting through the air. Subtle, warm, familiar. This gently sweet aroma, threaded with a soft, nutty depth, shapes the olfactory memory of Vietnam. Creamy, delicately powdery nuances lend the composition a quiet gourmand quality – understated, never heavy. A fragrance as translation of everyday Vietnamese rituals: intimate, close to the skin, and full of calm.

White Rice is part of the Chapter 1: Enchanting Vietnam collection. Inspired by founder Nick Hoang’s childhood and his memories of growing up in Vietnam, each fragrance in the series captures the country’s living traditions – and the feeling of truly belonging there.