Apothecary – Bar Soap

Frama is a multidisciplinary design brand based in Copenhagen. Their goal is to create lifestyle objects that inspire the senses and promote a mindful life. They aim to achieve all this with natural materials, simple geometries, and uncompromising quality. Their result - a work that combines the imaginative with the practical, creating a unique warm and honest aesthetic. Since 2011, Frama has pursued an expanded design approach. An approach that is equally inspired by the old and the new, by digital technologies and analog traditions. The new approach, characterized by an organic and collaborative principle, ultimately allows them to create a cohesive aesthetic for a growing number of product collections. Thus, the Pauls Apothecary collection emerged, made with natural, hand-picked ingredients and offering a pure, gender-neutral, and refreshing scent through the included essential oils.