Parle Moi de Parfum was founded in 2016 with the opening of its first store in Paris by Benjamin Almairac, his brother Romain, and their father - the renowned perfumer Michel Almairac. Together with their mother Elisabeth, they created a space where the creation of a perfume can be observed and that combination of magic and technique, of unsettling lightness and crazy complexity can be discovered, which Michel describes when he talks about his work. Their space also represents a laboratory where their guests can olfactorily discover ingredients they have never heard of before. Here, they can connect the perfumes with their main components and better understand how such a complex scent works. All products are created with this idea in mind, even the names usually carry their own explanation. The number of each name corresponds to the number of the formula, thus preserving the trials before the perfect scent was found forever. Clear and concise formulas, but strong emotions are their guiding principle. With Parle Moi de Parfum, Michel Almairac does what he loves, he creates without filters and seeks unique scents that everyone can like and wear on any occasion. A clear and elegant glass bottle, a magnetic cap, a simple and eco-friendly box, no artificial colors in the scent. Their concept is to put the money into the bottle and not outside, which is why the scents are highly concentrated, up to 20% and more. The brand name is a clear statement of intent: to talk about perfume and nothing else.