01 "Taunt" – Dedtergent

DedCool is an independent fragrance brand from Los Angeles, founded by Carina Chaz. Instead of imitating traditional perfumes, DedCool flips the concept of wearing scent on its head: the body takes center stage – the fragrance is meant to enhance, not mask. The wearer becomes the final ingredient in the perfume. All scents are vegan, cruelty-free, and sustainably produced. They’re designed to be layered and go beyond perfume – appearing in body care, laundry detergent, and even lip balm – for a scent that carries through your entire day.