Paper Soap – Blue

Hightide stands for everyday products you actually use – pieces that look as if they’ve already lived a few good years, even when they’re brand new. These are items that don’t disappear into a drawer after first use, but naturally find their place in daily life: in your backpack, on your desk, in the flow of work. Hightide was founded in June 1994 in Fukuoka, on the island of Kyūshū, where sea, wind and everyday life sit closely side by side. Its beginnings are often told as a classic origin story: two friends, one idea. That idea was to create products you want to use, not just look at. Stationery as a functional tool – reduced to the essentials, with a clear sense of purpose and detail. The name follows the same mindset. High tide refers to the moment when the sea reaches its highest point. Hightide sees this as a metaphor for mental fulfilment – a state in which everything you need is there. The brand translates this idea into products that make work and everyday life calmer, more ordered and a little more complete, not through optimisation at any cost, but exactly where you truly feel the difference.