Block Holder 001

The idea behind the brand was born over a bottle of wine and the realization of just how much plastic fills our bathrooms. Founders Mar Navajas Garcia and Natalie Richter set out to create a truly plastic-free alternative to conventional care products – developing minimalist natural soaps that combine genuine efficacy with radical sustainability. In the summer of 2025, terrorists of beauty became therefore beauty – a conscious step toward greater clarity in a time of global uncertainty. The products remain unchanged: solid, cold-processed soaps made with a few carefully selected ingredients, tailored to a variety of skin and hair needs. Every product is 100% vegan, plastic-free, and free from harmful additives – crafted without compromise, but with conviction.